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Tutorial for

Forces 010

Horizontally and Vertically Segmented Funnels

Using Horizontally and Vertically Segmented Funnels

This series is an expansion of the series fr001 in the Forces category. These frameworks are the vertical segmentation of the horizontally segmented funnels in fr001, which means that series fr001 and fr010 have interchangeable components.

See the example to right:

  • It is comprised of segments from fr010_0305, fr001_0005, and fr010_0205.
  • The segments are colored so that another level of information can be introduced.
  • The legends in to009 can be brought in to explain the significance of the colors.

This capability is not possible with the PowerPoint funnels.

Customizing the Funnels

Adjust size

If you want to change the size/shape of the PowerFramework, be sure to group it and resize the entire group. Once resized, ungroup to proceed with other customizations. If you are planning on using more than one framework (mixing and matching horizontal segments), bring all of the series in and resize them all together so that they will fit together correctly.

Color variations

Select color from your document's color palette or a complimentary color so that the PowerFramework will reflect the color scheme of the rest of your document. Select "No line" if you want to eliminate the outline of the object, or change the line point size if you want thinner or heaver lines.

The top row of segments are colored using gradients and no lines. The middle row of segments are fills and no lines. The bottom row of segments uses the same fill color and relies on the lines to make the segment separations.

3D variations

Do not use 3D effects on this framework. It is already drawn as a 3D object.


Do not use shadows with this framework.

Gradients, patterns, and pictures

Refer to the color section above for a gradient use. The example above uses gradients to give the effect of rounding. It works well with the segments in the same row, but the rows don't blend together well. This type of gradient use also requires lines to help make distinctions between segments in the rows. Other types of gradients (diagonal, horizontal, etc.) fight against the rounded effect that you want to create with funnels.


Animations should be selected that will enhance the meaning of the message, not merely to add interest to the slide. The funnel pieces can be added as reveals. If you are fairly good at animation and working with layers, you can actually have something come in from the top and come out the bottom. See the downloadable animation scheme for how you might accomplish this.

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