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Forces 001

Horizontally Segmented Funnels

Using Forces 001

These frameworks are used alone and with other frameworks (e.g., screens). The funnel can be used vertically as well as horizontally. The funnel implies a narrowing down of characteristics or refinement process. When used with the screens, it implies a large number of objects going in and a small number of objects going out. Without the screens it implies roughly the same thing or just a method of getting something large into a small place, like a real funnel.

Customizing the Funnels

Adjust size

If you want to change the size/shape of the PowerFramework, be sure to group it and resize the entire group. Once resized, ungroup to proceed with other customizations.

Color variations

Select color from your document's color palette or a complimentary color so that the PowerFramework will reflect the color scheme of the rest of your document. Select "No line" if you want to eliminate the outline of the object, or change the line point size if you want thinner or heaver lines.

3D variations

Do not use 3D effects on this framework. It is already drawn as a 3D object.


Do not use shadows with this framework.

Gradients, patterns, and pictures

Use gradients that will enhance the 3D look of this framework. Notice the light and shadows of this gradient make the framework look as if it is actually a cylinder.


Animations should be selected that will enhance the meaning of the message, not merely to add interest to the slide. The funnel pieces can be added as reveals. If you are fairly good at animation and working with layers, you can actually have something come in from the top and come out the bottom.

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